Illini PRA - Week of Nov. 26, 2012
 

 
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Illini PRA

 
   
 

Week of Nov. 26, 2012

 
 


 
 

Meeting Recap!

 
 


 
 

Keypoints:

  • We have been approved to be a PRSSA chapter for next semester!!
  • Introduced Eberfest Rep-Hilary Osborn who, further explained the festival and her expectations for the committees (email illinipra@gmail.com if you are interested in joining a committee)
  • Next meeting is December 7, location TBA
  • Networking trip details: change of date: February 22, 2013, the University will cover transportation, agencies are TBA, but most likely Chicago BULLS!
 
 


 
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Ebertfest 2011 - Video Highlights, Watch!

Every year, Roger and Chaz Ebert, in association with the University of Illinois College of Media, puts on a 5-day film festival in Champaign-Urbana, Illinois, Roger's home town.

 
 

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Katrina Olson presentation highlights:

  • "You can never stop learning how to write; you can always become a better writer"
  • It's a challenge to transition to PR writing from Advertising & journalistic writing; PR writing isn’t about selling a product, it’s about promoting in more of a casual sense.
  • given a pop quiz over PR grammar and spelling usage
  • ***Keep a notepad by your bed, some of your best thinking in your sleep***
  • You might want to buy the AP writing style app on your phone to always have it readily available
 
 


 
 

Top (PR) hiring items by importance:

1.writing skills (MOST IMPORTANT) can put you ahead of your competitors

2. Critical thinking and problem-solving skills

3. Evidence of quality college internships

4. Ability to communicate publicly. PR jobs are often behind the-scenes, but you may need to come up and present publicaly at times

 

Top hiring problem areas:

1.writing skills- what they most want, but aren’t get the most

 
 


 
 

So What is good writing??

  • Concise (not wordy)
  • Clear (easily understood, no ambiguity)
  • Engaging/interesting (relevant to the reader)
  • Grammatically correct
  • Flows well - use verbs instead of nouns

***One of the way to make your writing more pleasurable is to reduce your use of nouns and replace them with VERBS*** nouns are harder to read, they aren’t active

 

 
 


 
 

What is good PR writing??

-More than grammar, word choice, flow, conciseness, clarity, etc.

-Good PR writing is strategic-it SHOULD HAVE A PURPOSE-it’s not just about getting coverage or creating awareness (usually)

-It’s communication with a purpose, goral, and objective that furthers the mission of the org.

-It’s planned, proactive and focused on building and maintain relationships of your publics

 

 
 


 
 

5 questions to ask before writing any PR piece

1.       What are we trying to accomplish? (goal)

2.       Who are we trying to reach (target public)

3.       What do we want to tell them? (Message

4.       What’s the best way to communicate with them? (Channel)

5.       Why should they care? (relevance)

 

 
 


 
 

 

Common writing problems

  •  wordiness e.g. I had the opportunity to do X internship, just say I interned
  • nouniness or nominalization,
  • passive voice- e.g. the man was bitten by the dog should be the dog bite the man
  • clarity- be clear through verbs
  • colloquialisms- e.g. we're going to go the party should be we’re going to the party
  • overused words- esp. ASAP-it’s vague means different things to different people
  • overused phrases
  • eliminate vampire words e.g.. literally
  • “excuseless” errors- e.g. misspelling names of your client you’re writing a press release for, omitting impt. details- always include 5 Ws, they're the most important.

Writing Process- Outline, Write, Rewrite, Edit, Proofread

 

  • Common writing problems: wordiness i.e. (I had the opportunity to do X internship, just say I interned)
  • nouniness or nominalization,
  • passive voice- the man was bitten by the dog, the dog bite the man
  • clarity- be clear through verbs
  • colloquialisms- seeing as, being as, seeing how, partake, going to be presenting, going to go the party, NO we’re going to the party
  • overused words-parameters, impact, input, at the end of the day, whatnot, utilize, facilitate, ***ASAP-it’s vague means different things to different people***
  • overused phrases-from day one, happens to be, all things considered; eliminate vampire words i.e. literally
  • “excuseless” errors- misspell names of your client you’re writing a press release for, omitting impt. Details, always include 5 Ws-always most important.

Organizations and companies are always “its” for AP writing style

 



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